T.G. Polymers
This design route was one of the options presented to T.G. Polymers as part of a larger rebranding and website overhaul project. Although the client ultimately chose a different direction, this concept remains a personal favourite for its strong visual story and strategic clarity. The identity system and website layout were crafted to convey T.G. Polymers’ industrial strength, reliability, and future-ready outlook.
Year:
2025
Location:
Alleppey
Client:
T.G. Polymers
Scope of work:
Brand Identity, Website Design, Publication Design
A Symbol of
Strength and Shelter
The logo mark draws inspiration from the biblical story of Noah’s Ark—an enduring symbol of protection, durability, and resilience. This route was developed in response to the client’s request for a concept with biblical relevance. Interpreted through a modern, geometric lens, the form represents both structural integrity and safe containment—core qualities of T.G. Polymers’ packaging solutions.
Industrial Calm with a
Fresh Perspective
The colour palette blends deep industrial tones with refreshing organic hues—striking a balance between reliability and renewal. The dark teal grounds the identity in strength and precision, while the bright green and soft neutrals introduce a sense of vitality, growth, and environmental awareness—echoing the brand’s evolving role across agriculture and industry.
Clear, Contemporary,
and Confident
T.G. Polymers’ typography uses Host Grotesk, a modern sans-serif typeface known for its geometric clarity and approachable tone. Its clean lines and balanced proportions enhance readability across print and digital mediums, while subtly reinforcing the brand’s identity as dependable, professional, and forward-looking.
The T.G. Polymers website is clean, clear, and easy to navigate. It highlights the brand’s products and strengths while staying true to its industrial, no-nonsense personality.
